The school’s old logo played a big role in creating the new logo, since they wanted to keep the feel of the old logo, only more elevated. Therefore the project started by sketching little icons/drawings for each of the value words. After this, I made an Alien of all these drawings combined, to capture the overall feeling of the value words. Then I started sketching ideas for the new logo, based on the Alien and the old logo.

The school wanted to keep a font similar to their original. I chose Eurostile Bold since it is very similar to the old font, but is a little more elevated.