Solsikkemærket Brandidentity
This project was about re-designing the brand identity of Hidden Disabilities Sunflower Programme. We chose to use a shorter name, Solsikkemærket (Sunflowermark), and we gave the user more colors to choose from, to give them more co-determination for what they wear.
Client
Bachelors project
Year
2022-2023
Map of Hidden Disabilities current brand identity.
Problem 1. Based on surveys, we found that knowledge of The Sunflower concept is limited in Denmark. The concept will never live up to its purpose if people don't know what the sunflower signals.
Problem 2. From numerous encounters with people with hidden disabilities, we know that the current visual expression of the Sunflowerproducts does not meet the needs of the users. Users feel exposed because of the appearance of the products. They would like to wear the products, but not with the current visual expression - they think it looks childish, too flashy and they need more co-determination for what they wear.
So, how can we re-design Hidden Disabilities’ brand identity so that it accommodates the users' needs and how can the brand identity look in campaign visualizations which aim to communicate and inform about the concept to the recipients?
To give the user more co-determination, we chose to have 12 different colors they can choose between when picking their Sunflowerproduct.
We changed their name Hidden Disabilities Sunflower Programme, to The Sunflowermark (Solsikkemærket). The re-design allows users to choose between 12 different colors for their Sunflowerproducts, and the brand identity expresses this. The solution provides the user more co-determination, as they needed. We also wanted to emphasize that there is more Sunflowerproducts than the Sunflower Lanyard, so that the users feel comfortable wearing the other products too, and know that they communicate the intended message.
In addition, solution elements communicate directly explanatory texts to the recipients so that no doubt can arise what the sunflower label means. The solution has been made so that it should be able to function as an extension of the original Sunflowerproducts, as a new edition, to create a coherent and user-friendly user experience.
The Hidden Disabilities Sunflower enables people with non-visible disabilities to access the support they need. It acts as a prompt for someone to choose to let people around them know they have a non-visible disability and that they may need a helping hand, understanding, or simply more time. The message is communicated through the Sunflowerproducts, including the well-known Sunflower Lanyard (Solsikkesnoren).
This project was made in collaboration with Nanna Marie Klich